Why Hire a College Admissions Consultant? Understanding Their Role

Updated: May 15, 2023 You’re our #1 priority.
100% of the time.

We believe everybody should be able to make online purchases with confidence. And while our website doesn’t feature every test prep company or review course in the universe, we’re proud that the advice we offer and the information we provide is accurate, truthful, objective - and entirely free.

So how do we actually make money? It’s simple, our partners compensate us. While this may influence which products we review and write about, and where they show up on the site, it absolutely does not influence our recommendations or guidance, which are formed by hundreds of hours of research and analysis. Check out our partners here.

What’s the bottom line? We’re on your team and are passionate about helping you achieve your career goals, even if it means we don’t make a dime.
hiring a college admissions consultant

Experts exist for a reason. They help us get through challenging or complex processes using specialized knowledge and skills. Like you might consult a CPA to help with your taxes or a dentist to repair a chipped tooth, a college admissions consultant can be a much-needed part of the college acceptance process.

You might be thinking, “Is hiring someone to secure a college acceptance letter really necessary?”

In many cases, yes.

With college acceptance rates at top-tier schools becoming increasingly competitive, the demand for college admissions consultants has surged.

But what exactly does a college admissions consultant do, and is hiring one genuinely worth the investment?

In this comprehensive article, we will delve into the role of college admissions consultants, exploring their benefits, drawbacks, and impact on the college process to help you decide whether their services are right for you.

Rise of College Admissions Consultants

hire a college admissions consultant

The surge in demand for college admissions consultants can be attributed to various factors, including increased competition for spots at top schools, a more complex application process, and a higher emphasis on individualized guidance.

According to the NACAC’s State of College Admission Report, between 2006 and 2016, the average number of applications per institution increased by 39%. As a result, many families seek the expertise of college admissions consultants to advise students and gain an edge.

College admissions consultants offer personalized attention and tailored strategies that high school counselors often cannot provide due to their workload and responsibility to serve many students. The American School Counselor Association (ASCA) reports that the national average student-to-counselor ratio in 2021-22 was 408:1, which makes it difficult for counselors to offer in-depth assistance to each student. The ASCA recommends the ratio to be closer to 250:1.

In contrast, college admissions consultants work with a limited number of clients, allowing them to focus on each student’s unique goals, strengths, and needs. This personalized approach can significantly increase a student’s chances of gaining admission to their dream college, making the investment in a college admissions consultant worth the expense for many families.

What College Admissions Consultants Do

Understanding the Role

College admissions consultants are crucial in guiding high school students through the often-stressful college admissions process. These experts have extensive knowledge of the college application process, admissions requirements, and the nuances of various colleges and universities. By leveraging their expertise, they can provide personalized guidance and support that can significantly improve a high school student’s chances of success.

Services Provided

College selection

One of the primary services college admissions consultants offers is helping students create a well-balanced college list. This includes identifying safety schools, target schools, and dream schools based on the student’s academic profile, extracurricular involvement, and personal preferences. Consultants are also adept at assessing college campuses and programs, ensuring that students apply to schools that fit their goals and aspirations well.

Application strategy

working with an admissions consultant

A strong application strategy is essential for standing out among thousands of applicants. College admissions consultants work with students to develop a comprehensive plan highlighting their strengths and effectively communicating their unique stories. This may involve guidance on course selection, standardized tests, extracurricular activities, and strategic advice on regular decision applications, as well as early decision vs early action applications.

Essay coaching

The personal statement and supplemental essays are critical components of the college application process, allowing students to showcase their personality, interests, and achievements. In addition, college admissions consultants offer invaluable feedback and coaching to help students craft compelling essays that resonate with admissions officers.

Interview preparation

Many colleges require or recommend an admissions interview as part of the application process. College admissions consultants can help students prepare by conducting mock interviews, providing feedback on body language and communication skills, and offering insights into the types of questions that may be asked.

Financial aid guidance

The cost of attending college can be a significant concern for many families. College admissions consultants can provide expert guidance on financial aid options, including scholarships, grants, and loans. They can also assist with completing the Free Application for Federal Student Aid (FAFSA) and other financial aid forms, helping maximize a student’s eligibility for financial assistance.

Benefits of Hiring a College Admissions Consultant

Expertise and insider knowledge

College admissions consultants possess a deep understanding of the college admissions process, as well as insight into the preferences and expectations of admissions officers. Their experience and knowledge can be invaluable in helping students navigate the application process, select the right schools to attend college in and present themselves in the best possible light.

Personalized attention

Unlike high school guidance counselors, who often have large caseloads and limited time, college admissions consultants can provide one-on-one, personalized attention to each student. This focused approach enables them to thoroughly assess students’ strengths, weaknesses, and goals and tailor their guidance accordingly. This level of customization can significantly enhance the overall effectiveness of the application process.

Time management

The college application process can be time-consuming and overwhelming, particularly for students juggling school, extracurricular activities, and part-time jobs. College admissions consultants can help students develop a strategic timeline, prioritize tasks, and stay on track to meet application deadlines. This efficient approach can save students and their families valuable time and energy.

Stress reduction

Applying to college can be an incredibly stressful experience for both students and their families. College admissions counselors and consultants can alleviate much of this stress by providing expert guidance, emotional support, and reassurance throughout the process. Their involvement can help students maintain a positive mindset and prevent burnout, ultimately leading to a more successful outcome.

Improved chances of acceptance

One of the most compelling reasons to hire a college admissions consultant is the potential to significantly improve a student’s chances of gaining admission to their top-choice schools. By offering strategic advice, personalized guidance, and expert assistance in crafting standout applications, college admissions consultants can help students stand out among a competitive pool of applicants and increase their likelihood of being accepted.

Drawbacks of Hiring a Consultant


One of the primary concerns when considering hiring a college admissions consultant is the cost involved. The fees for their services can range from a few hundred to several thousand dollars, depending on the consultant’s expertise, the scope of services provided, and the duration of the engagement. This expense can be prohibitive for some families, making it essential to weigh the potential benefits against the financial investment carefully.

Unequal access

The high cost of college admissions consultants can contribute to unequal access to their services, with students from more affluent backgrounds being more likely to afford such assistance. This disparity can exacerbate existing inequalities in the college admissions process and further disadvantage students with fewer resources at their disposal.

Dependence on external help

While college admissions consultants can provide valuable support and guidance, there is a risk that students may become overly reliant on their help. Developing self-sufficiency and problem-solving skills are essential for success in college and beyond. Therefore, students should strike a balance between seeking external assistance and taking ownership of their college application process, ensuring that they are well-prepared for the challenges they will face in their academic and professional lives.

Selecting the Right Admissions Consultant

Qualifications and experience

When searching for the best college admissions consultant, it’s crucial to assess their qualifications and experience. Look for professionals with a strong background in college consulting or higher education, as well as a proven track record of success in helping students gain admission to their desired schools. Membership in professional organizations, such as the Independent Educational Consultants Association (IECA) or the National Association for College Admission Counseling (NACAC), can also be a good indicator of a consultant’s commitment to maintaining high standards in the field.

Ethical practices

It is essential to choose a college admissions consultant who adheres to a strict code of ethics and maintains transparency in their practices. Reputable college consultants who will prioritize the student’s best interests, avoid making unrealistic promises or guarantees and maintain confidentiality throughout the process. Be cautious of consultants who claim to have inside connections or influence with specific colleges or universities, as these claims can be misleading and may violate ethical guidelines.


selecting the right consultant and pricing

A strong working relationship between the student and the college admissions officer or consultant is vital for success. Look for a consultant who is compatible with the student’s personality, communication style, and learning preferences. Many consultants offer initial consultations or meetings, allowing you and the student to gauge whether the consultant is a good fit before committing to their services.

Pricing and packages

Finally, consider the pricing and packages offered by the college admissions consultant. Be sure to compare the costs and scope of services provided by different consultants to find one that meets your needs and budget. Keep in mind that the most expensive consultant is not necessarily the best fit for every student, and it’s important to weigh the potential return on investment when making a decision.

Alternatives to College Admissions Consultants

If you can’t afford to hire an independent college consultant, there are other options available. Many college admission counselors recommend school counselors, planning workshops, and family support to those who can’t splurge on an independent educational consultant.

Of course, it’s important to remember that these individuals won’t have the expertise or motivation that college coaches who specialize in college consulting have. However, when hired college counselors just aren’t an option, you may have to seek assistance from one of the suggestions below.

School counselors

High school guidance counselors can be a valuable source of support and information throughout the college admissions process. While their time and resources may be limited, they can still offer insights on course selection, college choices, and application requirements. Don’t hesitate to schedule meetings with your school guidance counselor to discuss your college plans and seek their advice.

College planning workshops

Many high schools, community organizations, and colleges offer college planning workshops or seminars. These events can provide valuable information on the college application process, financial aid, essay writing, and more. Attending these workshops can help students and their families gain a better understanding of the admissions process without the expense of hiring a consultant.

Online resources

There is a wealth of free resources available online to assist students in navigating the college admissions process. Websites like College Board, Khan Academy, and the Common App provide valuable information on college selection, application requirements, and standardized tests. Additionally, many colleges and universities offer virtual tours, campus visits, and information sessions, allowing students to explore campuses and programs from the comfort of their own homes.

Peer and family support

Students can often find valuable guidance and encouragement from their peers, older siblings, or family members who have gone through the college admissions process. Sharing experiences, tips, and resources can help students feel more prepared and confident as they embark on their college journey. Forming a college application support group with friends or classmates can be an effective way to stay motivated and share insights throughout the process.

The Future of College Admissions Consulting

The evolving industry

The college admissions consulting industry is constantly evolving to meet the changing needs of students and the increasingly competitive admissions process. As more students and their families recognize the potential benefits of hiring a consultant, the demand for these services is likely to continue growing. This growth may lead to increased specialization within the field, with consultants catering to specific student populations or focusing on particular areas of the admissions process.

Technological advancements

technology and consulting

Technology is playing an increasingly significant role in the college admissions process, and this trend is likely to continue shaping the future of college admissions consulting. Consultants are already utilizing various digital tools and platforms to deliver their services, such as video conferencing, online document sharing, and virtual college tours. As technology continues to advance, consultants may increasingly rely on data-driven strategies and artificial intelligence to provide more personalized and targeted guidance to students.

Impact on higher education

As college admissions consulting becomes more widespread and influential, it may have broader implications for the higher education landscape. Colleges and universities may need to adapt their admissions processes to account for the growing influence of consultants, ensuring that they continue to identify and admit students who are the best fit for their institutions. Additionally, the increasing use of college admissions consultants may prompt a larger conversation about access, equity, and the role of external support in the college application process.

Find The Right College Admissions Consultants For You


The college admissions process can be an overwhelming and high-stakes journey for students and their families. College admissions consultants can provide invaluable guidance, support, and expertise, helping students navigate this complex process and improve their chances of gaining admission to their dream schools. While hiring a college admissions consultant may not be the right choice for everyone, it is crucial to weigh the potential benefits and drawbacks carefully and make an informed decision.

As you consider whether to hire a college admissions consultant, keep in mind the importance of finding a professional who is ethical, experienced, and compatible with your needs and goals. With the right consultant by your side, you can feel confident that you are making the best possible choices throughout your college application journey.

Ultimately, investing in the services of a college admissions consultant can be a strategic decision that paves the way to a successful and fulfilling college experience. So, take the time to explore your options and make the choice that best aligns with your aspirations and resources.

Frequently Asked Questions

What should I look for in a college admissions consultant?

When searching for a college admissions consultant, look for their experience, qualifications, ethical practices, compatibility, and clear pricing structure.

What is the most important role of an admissions counselor?

The most important role of an admissions counselor is to offer personalized guidance and expert advice, helping students navigate the complex college admissions process and enhancing their chances of acceptance.

What are the benefits of admissions counselors?

Benefits of admissions counselors include their expertise and insider knowledge, customized attention, assistance with time management, stress reduction, and overall, increased likelihood of securing admission to preferred colleges.

Do college admissions consultants guarantee acceptance?

No, reputable college admissions consultants do not guarantee acceptance into any specific college or university. While most consultants say they can significantly improve a student’s chances of admission by providing expert guidance, personalized attention, and strategic advice, the ultimate decision lies with the admissions officers. It is essential to be cautious of consultants who make unrealistic promises or guarantees, as these claims may not be ethical or feasible.

Are consultants more beneficial for certain types of students?

College admissions consultants can be particularly beneficial for students with unique circumstances or those targeting highly competitive schools. For example, student-athletes, international students, or those with unconventional educational backgrounds may benefit from the specialized knowledge and guidance that a consultant can provide. However, even students with more typical backgrounds can benefit from the expertise and personalized attention offered by college admissions consultants.

What is the typical cost of hiring a consultant?

The cost of hiring a college admissions consultant can vary widely, depending on the consultant’s experience, the scope of services provided, and the duration of the engagement. Fees can range from a few hundred to several thousand dollars. Therefore, comparing costs and services across different consultants is essential to find the one that best meets your needs and budget.

Can a college why hire a college admissions consultant to help with scholarships and financial aid?

Yes, many college admissions consultants also offer scholarships and financial aid assistance. In addition, they can provide guidance on identifying and applying for scholarships, completing the Free Application for Federal Student Aid (FAFSA), and navigating the financial aid process. By working with a consultant, students may be better positioned to maximize their financial aid opportunities and reduce college costs.

How do college admissions consultants help with standardized test scores and test preparation?

College admissions consultants can help students improve their standardized test scores by recommending test preparation resources, identifying areas for improvement, and offering strategic advice on when to take the tests. While they may not provide direct tutoring, consultants can connect students with reputable test prep services or suggest useful materials like books, online courses, or practice exams. A good admissions consultant will also help students understand the role of test scores in the overall admissions process and assist in developing a testing plan that aligns with their goals.

How can a college admissions consultant assist with extracurricular activities and summer activities?

A college admissions consultant can offer valuable insights into the types of extracurricular activities and summer programs that will enhance a student’s college application. They can help students identify and pursue activities that align with their interests, passions, and long-term goals while demonstrating their commitment, leadership skills, and personal growth. By providing guidance on extracurricular involvement and summer activities, consultants can help students develop a well-rounded and compelling application that stands out to admissions officers.